idk

Core product loop

Run an activation diagnosis

Pick a demo product shaped like real PostHog event data. idk finds the aha moment, maps the drop path, classifies the leak, and hands you a prescription with users to interview.

Workspace · Activation diagnosis

Stop guessing at the leak.

Connect PostHog or run the founder demo. idk finds the aha moment, classifies the drop, and hands you the smallest confirmatory test plus users to interview.

Connect a source

02 · Output

Aha clarity, not more charts.

Every run ends with four concrete answers: the aha event, where users drop before it, whether the leak is broken / confusing / missing value, and the smallest test plus people to call.

  1. 01Find the action with the largest retention gap
  2. 02Map the drop path before that moment
  3. 03Classify the leak honestly
  4. 04Prescribe a change + interview list

Takes about two seconds on demo data.